Thursday, March 17, 2011

Website Redesign: The Flow of Flo's

The website I plan to redesign is Flo's Clam Shack: http://FlosClamshack.net/

This website does not have much of an internal flow.  By that, I mean that it does not have many inside pages that it links to.  The home page has one inside link to the second page, which lists venues that are nearby.  This second page is supposed to have one inside link, linking back to the home page, but though the home page url is there, it was not linked to the home page.

As for links to outside sites, the website has quite a few.  On the home page, there is only one outside link to Yahoo maps.  However, on the "nearby neighbors" page, there are many outside links (15 in all).  The good thing about all the outside links is that the sites open in a new window, keeping visitors on the Flo's site.

For the most part, when you click on the links, they take you to where you would expect.  However, there was one link on the "nearby neighbors" page that takes you to a site that has not yet been constructed.  

Overall, the flow is not terrible, but it is not great either.  Flo's needs more inside links to keep visitors interested and to better organize information.

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