Website Redesign 1

The website I am planning to redesign is Flo's Clam Shack: http://www.flosclamshack.net/

The purpose of this website is to provide potential customers of the clam shack and the general public with important information about Flo's, such as the hours it's open, its location, prices of the food, and what food it offers.  Thus, its primary audience are potential customers, while the secondary audience is anyone else wanting to find out information about Flo's.  The site seeks to create a serious, informative, and professional stance, seeing as it is a business, and any business's primary goal in creating a website is to obtain customers.  

As the website is very basic and gives an appearance of being somewhat thrown together, there are not many elements included.  Still, the primary genre is one of business, and the site does include typical business elements such as prices of what is being offered, hours, and general information about the business itself, even if this is information is lacking in detail when it comes to the Flo's website.  The fact that the site is very basic and not much time seems to have been spent on it thus far also explains why there are very few design elements to speak of as well.  The entire website features only text; there are no pictures, audio files, or any other media included.

Overall, although the website has a clear purpose, audience, and stance, it has not fully developed the genre it requires, and its design is severely lacking.  It uses only one type of medium, which not only does not make Flo's seem attractive to potential customers but also does not help visitors of the site to understand the information provided as well as if it was presented in different ways.  The genre, though inferred because Flo's is a business, is not completely nor clearly presented.  There is very little detail about the history of Flo's, for example, which is a common element of business sites.  In addition, what information is given is not presented as clearly as it could be, because the design is lacking in organization.  A simple design is good, but the way Flo's website is right now is too simple, and very unorganized.  All of the information seems to run into itself on each page, and Flo's is definitely not portrayed as well as it could be.