Website Redesign 2

The website I plan to redesign is Flo's Clam Shack: http://www.flosclamshack.net/

As it stands right now, Flo's website is very basic and appears as though it was kind of thrown together.  There is not much included on it at all, aside from basic information about Flo's, such as its location, hours, menu, and prices (all located on the home page) and some information about what is nearby.

Although the alignment is consistent throughout, the center alignment that was chosen for the home page and the left alignment that was chosen for the what's nearby page look awkward on pages with no design elements besides text.  However, the fact that only one alignment was used does help to make the pages a little more organized and easy to follow.

The proximity of some of the text is a little awkward.  First, for the home page, a lot of information is on one page, so everything seems to run together.  The main heading of the page (Flo's Clam Shack) is very close to the next few lines, which give the spring hours, and the hours are close to the next lines, and so on, so it is hard to distinguish where the heading begins and ends.  The links to a map and the what's nearby page are also quite close to the start of the menu.  As for the what's nearby page, the proximity is still an issue, but not as bad as on the main page.  The heading of the page is still close to the next few lines and can't be distinguished.   The link to go home (which hasn't actually been linked) is very close to the start of a list of nearby venues.  In addition, the information toward the bottom of the page all runs together, even though there are different questions and answers being asked.  The headings (the questions) are only distinguished through a change in font.  Still, the spacing of the venues listed is good.

As for repetition, there is little opportunity for seeing any repetition as there are not many elements to begin with on either page.  However, the use of repetition on the site right now is pretty poor.  The fonts seem to vary across the page, with different fonts being used for different groups of information.  The headings of the menu on the home page are a different font than the items listed on the menu.  In addition, on the home page the font is a different color on the main heading and next few lines with the hours (red) as opposed to the rest of the page (where the font is white).  

Finally, although most of the text on the site contrasts nicely with the green background as it's white, the red text of the heading and underlying information about hours on the home page does not contrast very well at all.  There is also not really any main focal point on either page that can be distinguished, although the menu does stand out a little more as the change in font is very noticeable on the home page.

Overall, the site is too simple.  The fact that the information is spaced oddly, presented in different fonts and colors, and that it is all on one page makes it harder to follow.  The site does not seem very professional or organized and could benefit from better spacing, more repetition, the addition of other media (like photos), and focal points on each page.  It would also be better organized if the menu were relocated to another page.